Virtual Assistant & Online Business Manager · Automation specialist
Where your business
finally flows
I'm the one who's worn every hat, so you don't have to keep wearing them all yourself. Nine years in operations, systems, and automation, helping small businesses get off the ground and helping growing ones stop tripping over their own success. If there's a tool or an automation for it, I already know it. And if I don't, I'll go learn it before you've finished explaining the problem.
30 minutes. No pitch. Just a plan.
every week
The difference
I'm solution first,
problem second.
Most things never reach your desk, because I've already handled them. I don't wait to be told what's broken. I look at how your business actually runs, your numbers, your bottlenecks, the tasks quietly eating your week, and I fix the cause, not the symptom. You stop managing the work. You stop managing me. You just feel it running.
Why I work this way
I learned every hat before I handed one off.
When I started out, I knew I needed support, but bringing someone on too early didn't make sense for where the business was. So I made a different call. I learned everything. Every tool, every platform, every workaround, until I became the system I would have hired.
That's why I build for the people who actually need it, not the ones performing success. And it's why I lean so hard on automation. Done right, it doesn't strip the personality out of your business. It protects it. Your voice, your standards, your way of doing things, kept intact and running without getting watered down every time it passes through someone else's hands.
What I take off your plate
Pick your level of support.
I'll handle the rest.
No two businesses need the same thing. Wherever you are, there's a way in.
Executive Virtual Assistance
The day-to-day off your plate. Inbox, calendar, and the admin that quietly eats your week, handled by someone who doesn't need telling twice.
Online Business Management
Stop running the operation and being the operation. I take the management layer so you get to lead, not babysit tasks.
Operations & Systems
The deep work. I map how your business runs, kill the bottlenecks, and build the systems so it stops living in your head.
Legal & Executive Admin
Precision work for attorneys and firms. Drafting, filing, calendaring, case management, with the discretion it demands.
E-Commerce & Shopify
Your store running like a system instead of a scramble. Uploads, orders, customer care, backend cleanup.
Ops On Call
Past needing a full retainer? An operations brain on call when things stall. Strategic fixes, ticket-based, zero micromanaging.
Meet the Duo
You'll work with me. But you get both of us.
A business that runs this smoothly usually has someone making sure it holds. For me, that's Meshari, my co-founder and the backbone of how we build.
While I'm in your operations and your inbox, he's the one stress-testing the systems underneath, so they don't buckle the week everything gets busy at once. He also works in Arabic and English, which means we reach clients and teams a lot of VA businesses simply can't.
One of us is your day to day. Both of us are in your corner. That's the Duo.
Meshari
I handle things the way you would, sometimes the way you wish you'd had time to.
Put them into your clients, your offers, your kids, or your own quiet for once.
Contracts, onboarding, SOPs, KPIs, Shopify, Etsy, Wix, and the automations that hold it together. Little I haven't fixed.
Global by default
Different clocks. Same standard.
New York · London · Dubai · Sydney
You get steady support, fast replies while half the world's asleep, and a backend that keeps moving long after you've logged off.
Explore the services →Who I've worked with
Real businesses, already trusting the backend to me.
In their words
Don't take my word for it.
Take theirs.
"Michaela is a true professional. Her proactive approach and attention to detail have made running my business so much easier."
"True professionals. They take the time to learn your goals and tailor their support to what you actually need. Highly recommended."
"Incredible service. Everything handled with excellence. I genuinely don't know what I'd do without them."
Let's talk
If this sounds like your situation, that's exactly who I work with.
Book a call when you're ready, or keep looking around. One honest conversation and you'll know precisely how I'd take the weight off, whether or not we ever work together.